Marketing Analytics Blog.
Make Your Analytics Actionable.
-
Use GA4 to Find Out if You Are Getting in Front of Your Target Audience
What if I told you that only less than 50% of your website users are your target audience? It may be a shocking statement, but do you really know who is visiting your website? In this post, I am going to walk you through the reports in Google Analytics 4 (GA4) to show you how to…
-
Track Top Landing Page Performance Metrics in GA4
You have invested time and budget into building a beautiful landing page, creating sales copy, designing visuals and building a marketing campaign to promote it. Now it’s time to see how it’s performing. In this article I will share the top 6 landing page performance metrics and how to set them up in Google Analytics…
-
Use GA4 to Find Website Errors and Conversion Killers
You’d think: “I check out my website multiple times a day/week, I would know if something major was not working, right?” Wrong! Did you know your website might present critical bugs that kill your conversion funnel but only show on certain browser versions or devices? Page not loading, form missing the submission button, page not…
Got any book recommendations?